FBJ Develops an on-line solution to help corporations maintain brand integrity with franchisee regional POP marketing efforts
Chapin, SC, 4/20/2010 --It’s the dirty little secret of the franchise business: a regional owner develops a slam-dunk local sales pitch but doesn’t have the time, budget or patience for corporate approval. To capitalize on his idea, he approaches his corner print shop and pays a premium to create a white poster with stark Arial lettering and fuzzy web photos.
Cringe.
Now corporations can protect their brand image while allowing franchisees the flexibility to create local promotions with FB Johnston’s Print On Demand service. Franchisees log on to a corporate account and build custom POP signs from templates that ensure consistency among fonts, logos, colors and other subtle brand elements. Companies can opt to approve signage before it hits the presses, and they can also stock shopping carts with popular standards like menu boards to holiday specials.
With a turnaround time of approximately 24 to 48 hours, this type of custom POP also eliminates the need for long-term storage. And because you’re working with a POP specialist, the extra service still costs less than average walk-in printer rates. To learn more about Print-on-Demand, contact us today at 800-800-8160.
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