FB Johnston Group - Custom Graphic Solutions Since 1928
Case Studies  

White Hen pantry logo

White Hen Pantry is the most recognized convenience-store brand in the Chicago, IL, area, famous for its full-service delis and in-store bakeries which provide freshly prepared sandwiches and breads along with soups, salads, and gourmet coffees, along with its large variety of name-brand household items, fresh produce, and frozen foods. A subsidiary of Clark Retail Enterprises, White Hen is franchised in over 300 locations in Chicago as well as New England. FB Johnston Graphics has provided permanent and temporary point-of-sale items for White Hen and other Clark Retail brands since 1998, comprising signage for gasoline, candy, deli meats and sandwich promotions. Among the many printed products we provide are shelf talkers, pump toppers, window banners, cooler-door inserts, shelf danglers, window bills, and sandwich labels.


White Hen Pantry White Hen needed a reliable graphics vendor who could meet their complex advertising schedule of monthly promotions, offer innovative product ideas and solutions for in-store graphics, and provide trust-worthy, on-time signage management and delivery. FBJ proposed the use of our customized inventory software program to manage signage for their stores, and a dedicated account team that would be available full-time to develop, schedule, and manage each month's promotions. One early FBJ new product development project involved the development of re-usable, durable signage for large-scale promotions that could be planned ahead and printed on two sides, so that store merchandisers could simply flip one month's sign over for the second month's promotion. Since then FBJ has developed unique signage displays for countless new products, such as their self-serve bistro soups, specialty sandwiches, coffees and juices.

Currently, White Hen has a dedicated toll-free number available at FBJ for store merchandisers to order permanent signage and labels. FBJ manages all standard printed products for White Hen, including sandwich labels, credit applications, and store hour signs, among many others. In addition, FBJ's dedicated account manager for White Hen uses our proprietary inventory management software, POPS™, to maintain a continuously updated store database. From this database the FBJ account manager determines production quantities of promotional signage and ships the exact quantities necessary for each unique White Hen location. Developed to fit like a glove over customer expectations, FBJ's customized signage program for White Hen has provided nearly 100% accurate kit pack and on-time delivery.

Because of our commitment to innovation, responsiveness and dependability for White Hen over the past few years, FBJ has proudly accepted Clark supplier awards for "Overall Outstanding Partnership for Non-Reseller 1999" and "Overall Business Partner of the Year for Non-Reseller 2000." Suppliers who receive these awards are recognized for their devoted partnership and commitment to aligning Clark's organization towards greater productivity throughout the year.

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